Frank Kenny Suggested that Chamber of Commerce Executives Download this Study
Richard Scully • July 31, 2018
We purchase communication guidance from Frank Kenny so Chamber Nation can provide valuable content to our Chamber Nation customers. Here is another important tool for you.
Here is a must do for you. Download the recently released 2018 Membership Marketing Benchmarking Report from Marketing General. It's their 10th annual report with lots of trends, data, and insights about membership organizations. You will find it super valuable. It's 79 pages and free.
You will discover things like...
One recruitment channel that has seen recent growth in reported effectiveness is paid digital marketing. ...digital channel was almost invisible in our research until 2015.
Associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.
In looking back over data from the last ten years, it is significant to note that the 2018 key membership statistics mirror the resiliency that associations have reported over this period, perhaps challenging those who have prophesied the imminent demise of the association membership model.
When it comes to fulfilling new memberships, for 2018, only 44% of associations report sending a mailed welcome kit to onboard new members. This is down from 51% in 2017and significantly down from 83% ten years ago in 2009.
In our 2010 research, only 22% of associations reported offering automatic annual credit card renewals. This payment method has expanded over the years. Automatic annual credit card renewals are especially popular among IMOs, with 45% making this option available.
When asked the engagement opportunities that associations report as increasing over the past year, over half of individual membership associations report increases in participation in the following areas: in their public social media (73%), in a private social network (59%), in their young professional program (54%), and in attendance of their webinars (52%).
Here are the sections:
- SECTION 1: Association Statistics
- SECTION 2: Member Recruitment (Acquisition)
- SECTION 3: Member Engagement
- SECTION 4: Member Renewal and Reinstatement (Retention)
- SECTION 5: Challenges and Goals
- SECTION 6: Dues and Membership Structure
- SECTION 7: Marketing Tools
- SECTION 8: The Demographics of Your Association
- SECTION 9: Words of Wisdom
Download it for free at
http://marketing.marketinggeneral.com/acton/form/6893/0011:d-003b/0/-/-/-/-/index.htm
At the WACE conference - Speaker WSI NextGen Marketing - FREE AI Prompting Book that May Be Helpful for Chamber Leadership
System Changes/Improvements for week of 23 Aug - 4 Oct Elections: Election Confirmation Emails are now sent to the voter. Now allows for CKEditor (WYSIWYG editor) on all Election Questions. File Archive:Mass-delete tool now shows file upload date, and no longer deletes files referenced by other records. Projects & Committees:Added new configuration option to require minimum Committee participation during renewal. When configuration option "Update File Date When File is Reuploaded" is enabled, includes an informative note below the file date field. Event Registration:Added numeric field quantity information to event registration receipt. Added sorting to transcript alternate layout to sort by date and time. Member Database:Cross Reference-Allow parent to approve Pending Members. Classified Ads:Added option to make paid ads free for members and added an extra custom verbiage spot. Tour System:Added an option to show email from member record instead of tour record on output report.
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Chamber Nation
Chamber Nation, a branch of EcTownUSA, LLC., is a tech company specializing in membership management automation and digital media solutions tailored for Chambers of Commerce and membership-based organizations. Our cutting-edge automated marketing platform empowers local businesses to engage with their target audience both online and in their communities through a blend of display, video, social, and mobile channels. Furthermore, our platform gives local businesses the ability to efficiently control their online display advertising in real-time utilizing our community marketplace and local welcome center ad distribution network.
When your Chamber of Commerce invests in membership services, Chamber Nation invests in you. Redirect the funds currently allocated for a database and website towards exceptional membership services, and we will include the database and related technologies as part of our low pricing.
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