QUAD AREA CHAMBER SEEKS TO HELP LOCAL BUSINESSES STAY AHEAD DURING DIFFICULT TIMES

Richard Scully • February 19, 2021

Quad Area Chamber on TV Showing their new Community Welcome Center and App

(CENTERVILLE) – Business owners have had to make difficult choices in the wake of a rolling series of decisions from the government in response to the COVID-19 pandemic. Many have lost tremendous amounts of profit, and still many have had to close.

The Quad Area Chamber of Commerce–representing Centerville, Circle Pines, Lexington, and Lino Lakes–hopes to be able to support its member businesses with digital tools to market their services, products, and expertise.

“We have many, many businesses that are at $500,000 or less in annual income,” said Chamber Executive Director Dorothy Radermacher. “I can’t imagine that (those business owners) have the expertise to understand (digital) platforms like this.”

The chamber relies on support for digital marketing from the larger organization Chamber Nation. One tool that’s available is a text messaging option: by texting the abbreviation for the business name (like “QACC” for the chamber itself) to 72727. The response will include a link to the business website and more information about what it offers.

“We’re used to picking up our phone and saying, ‘Google, find me somebody near me that’s a plumber,'” said Radermacher. “How do we move our chambers into the world of internet and electronics and help them bring their customers back?”

Another tool available through the chamber’s website is the Community Welcome Center, a digital platform that allows for simple subject-by-subject and specialty-by-specialty search options.

“Since the pandemic, I think more and more residents of our communities want to support their friends and their neighbors,” said Radermacher. “So this is a way for the chamber to give back to them by putting all of that information into one location.”

Watch the TV Spot

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Chamber Nation, a branch of EcTownUSA, LLC., is a tech company specializing in membership management automation and digital media solutions tailored for Chambers of Commerce and membership-based organizations. Our cutting-edge automated marketing platform empowers local businesses to engage with their target audience both online and in their communities through a blend of display, video, social, and mobile channels. Furthermore, our platform gives local businesses the ability to efficiently control their online display advertising in real-time utilizing our community marketplace and local welcome center ad distribution network.

When your Chamber of Commerce invests in membership services, Chamber Nation invests in you. Redirect the funds currently allocated for a database and website towards exceptional membership services, and we will include the database and related technologies as part of our low pricing.